01 March 2008

Levis X Jordan Package Debut Today!


On February 25th, Nike officially announced their collaboration with all American denim brand, Levi's. This project called "23 / 501" will include limited edition items including sneakers, denim, t-shirts, caps and more. The package will be available only in 23 "markets" starting March 1st. Here's the offical press release.

BEAVERTON, Ore. & SAN FRANCISCO--Feb. 25, 2008--Today, Jordan Brand, a division of NIKE, Inc., and blue-jean originator Levi Strauss & Co., announced distribution plans for their limited-edition, co-designed collection, known as 23 / 501. The men's only, specially designed, co-branded product blends both leaders' iconic, renowned styles with an urban edge. A limited number of toe-to-head fashion packages for collectors of both brands will be available in 23 markets starting Today! If you are reading this right now, its most likely that you have missed out!

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